Sienna Mercato


Branding elements designed in collaboration with Wall-to-Wall Studios for the new 3-level dining experience Sienna Mercato, set to open in downtown Pittsburgh Fall 2013.

 
 

This Summer, I was honored to be approached by award-winning design agency Wall-to-Wall Studios about collaborating on the branding of a hot new restaurant in downtown Pittsburgh's historic Cultural District.

Sienna Mercato (from the same ownership group behind Sienna Sulla Piazza in Market Square) will be a 3-level establishment with three unique restaurants all in one. On the main floor with be Emporio, a meatball joint. A wine and charcuterie spot Named Mezzo will reside on the second floor, and il Tetto will be the rooftop beer garden with one of the best views in town.

The guys at Wall-to-Wall had a great concept put together to really play on the idea of having three levels with very unique and independent personalities. 

 

 
 

Emporio

Mezzo

il Tetto

Custom, hand-drawn numerals for each level's unique restaurant

Custom, hand-drawn logotypes for each level's unique restaurant

Sienna Mercato, from the North sidewalk of Penn Avenue

The three custom hand-drawn numerals representing each unique floor of the restaurant painted in front of the staircase to the second-floor charcuterie Mezzo

Great application of the hand-drawn Emporio wordmark just behind the hostess stand

The Emporio seal painted on the natural brick walls, "ghost sign" style

The three hand-drawn wordmarks for each unique level of the restaurant, painted on the brick wall of the heated front patio with functional garage door for the cold days

One of the custom, hand-drawn numerals stenciled onto the condiment caddies

Custom hand-drawn numeral painted on the saloon-style swinging doors that hide the server area

The hand-drawn Il Tetto wordmark above the elevator to the soon-to-be rooftop beer garden level

Crews working on the future Il Tetto rooftop beer garden opening Spring 2014 — the glass roof fully retracts to expose diners to the amazing elevated view of the Cultural District in warm weather

The hand-drawn Emporio seal screenprinted on the servers' shirts

The wonderful chefs' jackets

 

 Date: September 2013 • Client: Wall-to-Wall • Art Direction Larkin Werner / Doug Dean / Jim Hargreaves

Relevant Links

Sienna Mercato on Facebook

Sienna Mercato Official Website